About

The packaging intelligence platform built with the European market, for the European market.

PackR8 is an independent packaging intelligence platform: automated compliance combined with embedded consultancy expertise, built for European producers. The platform codifies what our advisory partners at Circular Vision, Greenhouse Sustainability, and Re-Packed learned from years of European packaging projects, and turns it into something your team can run in its own ERP, on its own packaging, every day.

Landfill of mixed plastic packaging at sunset
The problem PPWR is trying to solve.
PPWR is a data regulation

You can't optimise what you can't measure. PPWR knows that.

EU Regulation 2025/40 isn't about better dashboards. It's the EU explicitly recognising that packaging waste is a data problem: every Member State, every producer, every SKU needs to declare what's actually in the packaging, where it's used, and what happens to it.

PackR8 is the intelligence layer that turns that data into smart optimisation. Not just "did we file?" but "where can we cut waste, swap materials, lower EPR fees, and improve recyclability — with evidence to back every decision?"

Why we built PackR8

Compliance is the floor, not the ceiling. Intelligence is what comes next.

For most producers, packaging compliance still means: collect the data when the regulator asks, file something defensible, hope you don't get audited. PackR8 is built for the producers who don't want to think about it that way anymore.

Two years of development, in close partnership with European brands, our consulting partners at Circular Vision, LCA specialists at Greenhouse Sustainability, and supplier-network experts at Re-Packed, taught us that the producers who win under PPWR aren't the ones with the prettiest dashboards. They're the ones whose packaging data is structured well enough to act on: to swap materials, to renegotiate with suppliers, to redesign packs before fees escalate, to file once and reuse the evidence everywhere.

That's what packaging intelligence means. Compliance is a checkpoint along the way, not the destination. PackR8 codifies the methodology our partners refined across years of European packaging projects, and turns it into a platform your team can run, every day, in your own ERP environment, against your own real packaging.

Already deployed with European producers across food, beverage, personal care, and consumer goods. Already filed against in real EPR cycles. Already proven to compress what used to be a 6-week data-prep sprint into hours.

PackR8
Mission

Make European packaging compliance boring.

For the sustainability lead who wants to focus on circular strategy instead of reassembling last year's spreadsheets. For the packaging manager who wants to ship new packs without playing email archaeologist. For the compliance team that wants EPR filings and DoCs to be defensible without heroics.

Boring means reliable. Reliable means the regulator stops being a threat and becomes a checklist. That's the bar.

How we build

Three principles that show up in every release.

These aren't aspirational, they're the decisions we make when two product paths diverge and we have to pick one.

01
Evidence beats visualisation.
When a compliance answer has to choose between "looks good in a slide" and "survives an auditor", we always ship the second. A chart without a trail is a liability.
02
Regulation moves. So do we.
PPWR annexes aren't a frozen spec, new guidance lands regularly. PackR8's regulatory content is updated by the same consultants who advise EU brands on PPWR, so you don't wait for a "module".
03
Build for the team, not the buyer.
The person signing the contract is rarely the person who'll use PackR8 every day. We design for the packaging manager's Tuesday morning, not the demo on the CFO's Thursday afternoon.
Built with our partners

Three partners. One methodology. A platform that holds up under audit.

PackR8 isn't built in a vacuum. It encodes the working methodology of three partners with deep, complementary expertise across European packaging compliance, life-cycle assessment, and supplier networks.

Circular Vision

Sustainability strategy & regulatory consulting

Sustainability and circularity-focused consultancy preparing European companies for CSRD, ESRS, EPR, and PPWR. Circular Vision contributes the regulatory and circular-economy methodology behind PackR8, supply-chain transition planning, environmental impact assessments, and the frameworks that determine how compliance evidence gets structured.

circularvision.nl →

Greenhouse Sustainability

LCA & environmental footprint methodology

Based at Smidsvuur 2 in Nieuwkoop alongside our team, Greenhouse Sustainability is a Dutch LCA consultancy specialising in environmental footprint calculation, reduction, and storytelling. They contribute the recyclability scoring logic, life-cycle impact methodology, and evidence-quality standards that power PackR8's sustainability calculations.

greenhouse-sustainability.com →

Re-Packed

Marketplace & supplier network

Re-Packed combines packaging consultancy with smart software and a curated network of vetted sustainable manufacturers. They power PackR8's marketplace function, giving customers transparent direct access to preferred suppliers, lower sourcing costs, and faster sustainable-material switching, all integrated into the same data model.

re-packed.nl →

What they bring together: the regulatory frameworks (Circular Vision), the scientific methodology (Greenhouse Sustainability), and the supplier ecosystem (Re-Packed) that PackR8 codifies into a single platform. Compliance becomes a side-effect of running the platform well, not a project that consumes the team every quarter.

Timeline

How we got here.

A shortened version of the story, the parts that are relevant to why PackR8 looks the way it does.

2021
Circular Vision consultancy founded
Sustainability consultancy launched in the Netherlands. First engagements: Dutch food brands preparing for the next iteration of Dutch EPR (Afvalfonds).
2022
EU Commission drafts PPWR
Consulting engagements expand from NL to DE, BE, FR as brands scramble to understand scope. Realised almost nobody has packaging data in a state that PPWR can actually be filed against.
2023
Internal tool becomes a product hypothesis
Built an internal spreadsheet-replacement tool to stop rebuilding the data plumbing at every engagement. Clients started asking "can we have access to this?", the beginning of PackR8.
2024
PPWR adopted (EU Regulation 2025/40)
Regulation formally adopted. Articles 6 (recyclability), 7 (recycled content), 9 (minimisation), and 26 (verification) become the roadmap. PackR8 platform rewritten from scratch around PPWR-native data model.
2025
PackR8 early access
First design partners: multinational EU food & beverage, personal care, and consumer goods brands filing EPR across 3–6 markets. Declaration of Conformity module shipped against Annex VIII.
2026
Public launch
PackR8 opens beyond design-partner tier. Six-market EPR coverage, full DoC workflow, supplier portal, ERP integrations for SAP / Dynamics / NetSuite / Infor. Circular Vision consulting practice continues; PackR8 scales the methodology.
~70%
less time on packaging data prep, vs manual workflows
6
EU EPR markets covered
2 yrs
platform development, with European producers
Nieuwkoop
PackR8 HQ, Netherlands
Meet the team

Talk to us.

The person you book a demo with is one of the consultants who shaped PackR8. No SDR, no discovery calls, no funnel. Just a 30-minute conversation about your packaging programme.